In the middle of our nation’s most absurd election cycle, we launched the YMCA’s first national campaign by introducing a new kind of leader. One that isn’t all talk. Because she can’t talk. Yet.
Zoe brought immediate attention to the Y’s effort to help every kid grow up and change the world. A donation to Zoe was a donation to the Y. Hundreds of local Y’s became Zoe campaign headquarters, with volunteers spreading the word and putting on grassroots events. Zoe’s campaign film got more than 6 million views, she won big supporters from Conan O’Brian to Kelly Osborn, and, best of all, the Y’s number of national donations doubled from the year before.