The Chapter Two campaign featured a series of documentaries, online ads, outdoor and radio that told the stories of retirees who have begun to fulfill their real dreams only after ending their well-established careers. But not only did the retirees star in the campaign, they created some of it too.
One of the films follows the career path of Carol Lewis, a retired postal worker who goes on to become a filmmaker -- and director of another of the campaign's videos, about Jennifer McKinley, a woman hoping to realize her previously abandoned dreams of becoming a symphony musician.
“If something is your passion, it never dies. It never goes away. That dream is always in front of you.” — Carol Lewis
Cannes Integrated Bronze Lion | Cannes Film Shortlist | One Show Integrated Merit