A lot of people think of the Y as either a place with a pool or a ’70’s song. But it is actually one of the best and biggest nonprofit organizations in the country, with efforts across everything from youth development to education to social responsibility. Where society falls short, it’s the Y that steps in and fills the gaps.
In the Y’s first-ever national campaign, we created films that were inspired by and shot in communities in need in Baltimore, Maryland. After extensive research and time in these communities, we were able to make films that not only feature the real people living there, but also films that stayed true to their perspectives and experiences; Experiences are universal to people all across the country, people places that the Y is instrumental in helping.