The average American has only $38,000 saved for retirement. Why? Some of our biggest financial challenges are caused by the way our brains are wired. The Challenge Lab is a place where people can learn about finances—and themselves.
We partnered with professors from leading universities to create The Challenge Lab, a destination where people can understand their behavioral challenges and learn how to overcome them. Through videos, experiments, expert articles and over 60 interactive pieces, the site breaks down five key challenges. It explains the science behind why we crave instant gratification. Why we put things off. Why we follow the herd. Why we misjudge risk. And what it means that we’re living longer.
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