I WILL WHAT I WANT celebrates all women defying expectations and ignoring the noise of outside judgments. We launched with the powerful personal story of Misty Copeland, the first African-American ballerina soloist (and now first principal) for the American Ballet Theatre, in TV, cinema, online and OOH. After the launch, Misty went on to become one of Time’s 100 most influential people and was even featured on their cover. Under Armour surpassed Adidas, for the first time in it’s history, to become the second biggest activewear company in the country.
Honored by United Nations Women | Wall Street Journal's Top Ten Best Art and Sports moments 2014 | Adweek 2014 Ad of the Year | CBS News | ABC News | Fox News | CNN | Good Morning America | Time | The New York Times | The New Yorker | Yahoo | People | Slate | Forbes | Mashable | Huffington Post | BuzzFeed | People’s Voice Integrated Webby | Cannes Silver Integrated Media Lion | Cannes Silver Effectiveness Lion | Facebook Studio Integrated Gold | Gold Effie | D&AD Online Film Wood Pencil | Webby Viral Honoree