I WILL WHAT I WANT celebrates all women defying expectations and ignoring the noise of outside judgments. We launched with the inspiring personal story of Misty Copeland, the first African-American ballerina soloist for the American Ballet Theatre, in TV, cinema, online and OOH. Misty wasn't predestined to be a ballerina. But will trumps fate.
People’s Voice Integrated Webby | Cannes Silver Integrated Media Lion | Cannes Silver Effectiveness Lion | Facebook Studio Integrated Gold | Gold Effie | D&AD Online Film Wood Pencil | Webby Viral Honoree | honored by United Nations Women | Wall Street Journal's Top Ten Best Art and Sports moments 2014