There are 17 million students who will be voting for the first time in the next four years. That’s bigger than Michigan. Triple the size of Wisconsin.
And the priorities for many of them? Climate change, gun reform, and equality across race, gender and sexual orientation.
In May 2018, we pitched some of these kids the idea of hijacking what was, for many of them, the most important moment of their lives: their graduation speeches.
Over 250 valedictorians, salutatorians, and class presidents in 136 cities in 24 states took us up on the challenge and donated 60 seconds of their graduation speeches to take the exact same pledge to vote.
Donate:60 was the beginning of an on-going effort to promote action on climate change from a group called Potential Energy, a coalition of 17 advertising and communications agencies, led by Droga5 and brought together by John Marshall, CSO of Lippincott.
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